By Carolyn Pineda
The applicant yield rate is the percentage of applicants who enrolled at the college. Recently, IRP looked the at applicant yield rates for El Camino College and ECC-Compton Center for the last 5 years.
In Fall 2012, El Camino College applicants were up nearly 1,000 from the previous year. The applicant yield rate was 34%, continuing a 5-year decline.
At the ECC-Compton Center, the number of applicants has increased from 3,531 in Fall 2008 to 5,054 in Fall 2012. The applicant yield rate has decreased in the last 5 years from 49% in Fall 2008 to 33% in Fall 2012.
The increase in applicants in the last 5 years to El Camino College and ECC-Compton Center are most likely the result of CSU/UC enrollment restrictions as well as students applying to multiple colleges online. The declines in applicant yield rates that are present at both campuses coincide with reduction in section offerings to meet budget needs that began in Fall 2009.
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By Irene Graff
What happens to our Career & Technical Education (CTE) completers after they leave college? Are they employed in their field or did they transfer? Are they satisfied with their educational preparation? We sought to answer these and other questions of our CTE completers by participating in the California Community Colleges CTE Employment Outcomes Survey along with 33 other institutions in 2013. Students who earned a degree or certificate (or earned at least 9 CTE units) and were no longer enrolled the following year were selected as the survey sample. Using a survey process of email, US mail, and telephone contact, El Camino College achieved a 24% response rate, similar to the state average. El Camino College Compton Center achieved a 19% response rate.
What did we find out?
Ninety-one percent of respondents indicated satisfaction with their education and training, with 56% “very satisfied.” Comparable rates for Compton respondents were 86% and 50%. About three-quarters of completers from each location were employed for pay and saw a 20-26% increase in hourly wages since leaving their institution. Nearly three quarters of employed graduates indicated that they were working either in their field (52%) or in a closely related field (21%) (rates apply to both locations).
The CTE Outcomes Survey holds much promise, both as a consistent way to track CTE employment and program satisfaction as well as a way to benchmark outcomes across the state. However, low response rates reduce the reliability and validity of the findings, particularly for Compton given the small starting sample. Potential exists for improvement in response rates through regular updating of student/graduate contact information. Strategies will be explored for the next survey round.
Share your thoughts!
Have you improved response rates on completer/leaver surveys? How did you manage it? Please comment below.